Latest Blogs From the Lab

5 Tips for Effective Leadership in the Workplace

The moment you stop listening to your team, is the moment that you lose their support. Regardless of whether or not you agree with what they are saying it’s critically important that each team member feels heard. Whether you’ve been in leadership roles for years, or...

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How much does SEO cost?

 "Alright, so how much is this going to cost me?"  As an SEO consultant this is a question I hear almost daily. It’s a totally fair question. I would want to know the answer too if I was going to be making a considerable investment in a particular marketing channel. ...

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What to look for when hiring an SEO company

If you've ever hired an SEO before, it's fairly certain that you have run into an "expert" that was actually a total fraud. Here are some tips for weeding out the fakers. It is an unfortunate reality that there are many frauds masquerading within the SEO industry. ...

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What are Google’s ranking factors?

"So what is Google even looking for?" It’s a common question I get from clients. Sometimes this is a question clients and business owners ask in an effort to see if they can handle their own SEO internally. Why pay a consultant if we can just find out what we need to...

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